Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

  • Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
  • We will only retain personal information as long as necessary for the fulfillment of those purposes.
  • We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
  • Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
  • We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
  • We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Collection of Information

Survey Information collects information from individuals by various methods, including, but not limited to, when an individual voluntarily completes a survey, order form, or a registration page either online or offline, or by means of online or offline surveys, order forms, or registration pages operated by third-parties (collectively, a "Survey"). (As used herein, "online" means using the Internet, including the Website, and related technologies, and "offline" means by methods other than online, including in person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys, or a third-party (a "Third-Party") may ask an individual to provide various information to, which may include his or her name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), SMS messaging details (e.g. date, time and content of the SMS message), birth date, gender, salary range, education and marital status, occupation, social security number, employment information, personal and online interests, and such other information as may be requested from time to time (together, "Survey Information"). may also collect information concerning an individual from another source and use that information in combination with information provided from this Web Site. Completing the Surveys is completely voluntary, and individuals are under no obligation to provide Survey Information to or Third- Party, but an individual may receive incentives from or a Third-Party in exchange for providing Survey Information to

Third-Party List Information collects information from individuals when an individual provides information to a Third-Party and subsequently purchases, licenses, or otherwise acquires the information from the Third-Party (the "Seller"). Such purchased information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), SMS messaging details (e.g. date, time and content of the SMS message), birth date, gender, salary range, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, "Third-Party List Information"). When acquiring Third-Party List Information, seeks assurances from the Seller that the Seller has a right to transfer the Third-Party List Information to and that the Seller has a right to provide offers from advertisers to the individuals whose personal information is included on the Seller's list.

Other Information

Other occasions when obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by or by a Third-Party, (2) when an individual requests assistance through customer service department, and (3) when an individual voluntarily subscribes to a service or newsletter (together, "Other Information").

Cookies, Web Beacons, and Other Info Collected Using Technology currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, may use other new and evolving sources of information in the future (together, "Technology Information").

  • Cookies. A cookie is a small amount of data stored on the hard drive of the individual's computer that allows to identify the individual with his or her corresponding data that resides in database. You may read more about cookies at Individuals who use the Website need to accept cookies in order to use all of the features and functionality of the Website.
  • Web Beacons. A web beacon is programming code that can be used to display an image on a web page (by using an <img src="x"> programming function - see for more information), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows to track certain web sites an individual visit online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, might place, with the consent of a Third-Party website, a web beacon on the Third-Party's website where show tickets are sold. When Nate, an individual listed in database, visits the fishing website, receives notice by means of the web beacon that Nate visited the show ticket site, and would then update Nate's profile with the information that Nate is interested in show tickets. may thereafter present offers of shows related products and services to Nate. In addition to using web beacons on web pages, also uses web beacons in email messages sent to individuals listed in database.
  • New Technology. The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is use of new and evolving technology. As a result, strongly encourages individuals to revisit this policy for any updates regarding its use of technology.

Outside Information may receive information about individuals from Third-Parties or from other sources of information outside of including information located in public databases ("Outside Information").

Individual Information

As used herein, Individual Information means Survey Information, Third-Party List Information, Other Information, Technology Information, and Outside Information, and any other information gathers or receives about individuals such as usage data, file transfer and viewing data.

No Information Collected from Children will never knowingly collect any personal information about children under the age of 13. If obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, has no such information to use or to disclose to Third-Parties. has designed this policy in order to comply with the Children's Online Privacy Protection Act ("COPPA").

Credit Card Information may in certain cases collect credit card numbers and related information, such as the expiration date of the card ("Credit Card Information") when an individual places an order from When the Credit Card Information is submitted to, such information is encrypted and is protected with SSL encryption software. will use the Credit Card Information for purposes of processing and completing the purchase transaction, and the Credit Card Information will be disclosed to Third-Parties only as necessary to complete the purchase transaction.

Log File Data: When users log-in to access their account, our servers will automatically record and archive certain information that web-browsers send whenever visiting a Website. These server logs may include information vital to validating the user's authorization to access the account. Information, such as a Web request, Internet Protocol (the "IP") address, browser type, browser language, referring pages, exit pages and visited URLs, platform type, click counts, pages viewed and in what order, time spent, the date and time of the request, and other important data is necessary to validate and authorize a user's entry and activity on the Website.

Use of Individual Information

Discretion to Use Information

The company may use individual information for any legally permissible purpose in company's sole discretion.

The following paragraphs in Section 2 describe how currently uses Individual Information, but may change or broaden its use at any time. As noted, may update this policy from time to time. may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses.

Email uses Individual Information to provide promotional offers by email to individuals. may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from all email lists, a person must use the 'unsubscribe' button in the email.

Content of Email Messages

In certain commercial email messages sent by, an advertiser's name will appear in the "From:" line but hitting the "Reply" button will cause a reply email to be sent to The "Subject:" line of email messages will usually contain a line provided from the advertiser to

Solicited Email only sends email to individuals who have agreed on the Website, in writing, or verbally at our box office to receive email from or to individuals who have agreed on Third-Party websites to receive email from Third-Parties such as does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to email messages.

Targeted Advertising uses Individual Information to target advertising to an individual. When an individual is using the Internet, uses Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual Information, and attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.

Direct Mail and Telemarketing uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.

Mobile Phone SMS Messaging

In certain cases, when requested by an individual, a Third-Party may use Individual Information to provide customized content and advertising via SMS messaging to an individual's cell phone. is not responsible for the privacy practices or the content of such Third-Parties.

Use of Technology Information uses Technology Information (1) to match a person's Survey Information and Third-Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on the Internet, (3) to determine which areas of web sites are most frequently visited. This information helps to better understand the online habits of individuals so that can target advertising and promotions to them.

Profiles of Individuals uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third-Party List Information with other sources of Individual Information such as information obtained from public databases.

Storage of Individual Information stores the Individual Information in a database on computers. Our computers have security measures (such as a firewall) in place to protect against the loss, misuse, and alteration of the information under control. Not with standing such measures, cannot guarantee that its security measures will prevent computers from being illegally accessed, and the Individual Information on them stolen or altered.

Dissemination of Individual Information

Sale or Transfer to Third-Parties may sell or transfer individual information to third-parties for any legally permissible purpose in sole discretion.

Order Fulfillment will transfer Individual Information to Third-Parties when necessary to provide a product or service that a person orders from such Third-Party while using web sites or when responding to offers provided by

Legal Process may disclose Individual Information to respond to subpoenas, court orders, and other legal processes.

Summary Data may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.


Individuals have access to their Individual Information collected to provide an opportunity for an individual to correct, amend, or delete such information. Access can be obtained by contacting may also grant advertising clients and email services providers' access to an individual's email address to verify the origin of the Individual Information collected.

Privacy Practices of Third-Parties

Advertiser cookies and web beacons

Advertising agencies, advertising networks, and other companies (together, "Advertisers") who place advertisements on the Website and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. does not control Advertisers' use of such technology and has no responsibility for the use of such technology to gather information about individuals.


The Website and email messages sometimes contain hypertext links to the web sites of Third-Parties. is not responsible for the privacy practices or the content of such other web sites. Linked web sites may contain links to web sites maintained by Third-Parties. Such links are provided for your convenience and reference only. does not operate or control in any respect any information, software, products or services available on such Third-Party web sites. The inclusion of a link to a web site does not imply any endorsement of the services or the site, its contents, or its sponsoring organization.

Affiliated Companies may disclose, transfer, and sell Individual Information to entities affiliated with in discretion. Should be subject to an acquisition, merger, sale or other change of control or business entity status, reserves the right to transfer or assign the Information collected from the Website.

Individuals Outside of the United States

Anyone using the Website outside of the United States acknowledges that personal information will be collected and stored by in the United States. By using the Website, you consent to the transfer of information to and/or storage of information outside of your country and in the United States.

California User Consumer Rights. In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, STE 1080, Sacramento, CA 95814; or by phone at 916-445-1254 or 800-952-5210; or by email to